Here’s Some Great Blogging Resources - http://superblogpack.bonza.biz
Blogs were originally only meant to be ‘Web Logs’,
or personal journals for members of on-line communities to stay in
touch, sort of like ‘underground news media’. But, it didn’t take long
for net-repreneurs (internet entrepreneurs) to catch on to their
popularity and to find ways to use them to make money. The human mind
is infinitely creative and nothing really stays the same.
This awesome entrepreneurial spirit transmogrified
Blogs into what they are today: very powerful marketing weapons that
have almost made some other forms of advertising, redundant. It never
ceases to surprise me how ingenious people are when it comes to finding
new ways to generate cash flow, particularly in web marketing – what a
power-house!! It leaves real-world business for dead (in my opinion).
Traditional safelists are becoming somewhat
threadbare. Isn’t it amazing how quickly business changes on the ‘Net,
and isn’t it weird how safelist people ‘spin their wheels’ by posting,
posting, posting, when most messages go to ‘junk’ in-boxes to be
automatically deleted. You can send out a whole lot of messages with
safelists, but only a tiny percentage are likely to be actually read by
a real person. Maybe that’s why email traffic is threatening to choke
the Internet. Because of this, many canny web business people have now
shifted to Blogs as their main tool for promotion. Many others, like me
- who continue to believe that safelists have a role (when properly
used) -have made Blogs a valuable extra facility in their marketing
toolboxl.
Blogs have become so popular because they are so
very user-friendly for advertising. They are practical, easy to set up
and very convenient to use. Keeping content up to date is very easy for
webmasters who otherwise would have to spend hours uploading and
downloading files. Be warned, however, that setting up a ‘Free’ Blog,
will mean you will have a lot of other people’s ads on it (There’s no
such thing as a ‘free lunch’). It’s always worth paying because, yes,
you get what you pay for.
Anyway, There are probably five key methods (and a
whole lot more) you can use to ensure that Blogs pump up your web
profits.
1. BLOGS ARE MAGNETS FOR SEARCH ENGINES: Go on,
get on to Google and, whatever topic you search, you’ll inevitably see
that the search engines have thrown up a number of Blogs in the top ten
results. This is because Blogs are constantly showing fresh, new and
key word friendly content just like your web pages should; that’s a
Blog’s very reason for being. Imagine the value to you of having your
own Blog pop in the top end of search results. The ubiquitous search
engines clamor to highlight fresh, appropriate content – they love it.
Constantly re-newed and freshened Blogs leave stale, ageing (and rarely
updated) web sites for dead.
2. BLOGS LOVE TO LINK TO EACH OTHER: Yes, Blogs
love to stick together, creating networking ‘heaven’. Just one link on
your Blog could see visitors drop in from all over the place. Wow –
visitors queueing to click your links; how powerful is that for an
advertising and traffic generating system. Awesome.
3. YOUR CUSTOMERS WILL APPRECIATE REGULARLY
HEARING FROM YOU. You see, Blogs today have this great ‘comment’
facility which means your people – your customers – can ask you
questions and give you valuable feedback almost immediately. This is
almost like a ‘chat’ system, and is quicker than email. Forget about
having to manipulate your source codes, Blogs make this unnecessary.
Blogs have an amazing comment system that allows your customers to
immediately post feedbacks and queries. And that’s what service on the
net is all about today – quick responses, dependable advice and getting
what you want, when you want. Now. And Blogs can do it.
4. PUMP UP YOUR ADSENSE PROFITS: If you’re into
Pay Per Click marketing, well Blogs are ideal for you. Then can
stimulate even more regular traffic than your basic garden variety web
site. Google AdSense, god bless ‘em, even lets Blog owners show as many
as three appropriate ads, and these must relate to your theme and
content, on their Blog pages. It’s Blogging marvelous!! Here’s the key
reason why your Blog should have a ‘niche’, a specific theme, a
targeted audience. Take time to give some thought to this when you set
up a Blog. What about AdSense? The more visitors – and they’re likely
only dropping in because of what you specifically offer - who click on
your Blog’s Adsense ads, the more income you can earn.
5. BLOGS ARE A DREAM FOR AFFILIATE MARKETERs: Like
me, I just bet you are enrolled in more affiliate programs than you can
count. The problem is how to continue to promote all of them. ANSWER –
You can easily use Blog ‘reviews’. Simply design each Blog entry around
the particular affiliate program you want to focus on that day. Extol
the virtues of the program, product, service or what-ever, give good
advice about the PROs and the CONs (this objectivity impresses the hell
out of potential buyers who are usually pleased with honesty) and
include your affiliate link, almost as an after-thought. This is not
hard-sell territory. This is the ‘soft-sell’ Most 21st century people
run a mile from ‘hard sellers’ but they will take time to listen if
they believe you are giving good, solid, valuable advice. Providing
such good, valuable info encourages your people to come back for more.
Hey, you don’t even need to create an individual page for every
affiliate program because Blogging makes this unnecessary. What a time
saver!!
Whew. Blogs do get me a bit excited. And these
tips are only the tip of the iceberg. I am sure you can be creative in
the marketing use of your Blogs because they have enormous potential.
Just check out the exponential growth of Blogs today and you’ll see
what I mean. If you want fresh Blog ideas, all you have to do is cruise
through a few of them. Check out what the pros are doing and, do the
same. Remember, imitation is the ultimate form of flattery.
Don’t let anyone try to tell you that the bottom
is falling out of web marketing. The awesome growth and popularity of
Blogs shows that they could not be more wrong.
Happy Blogging!!
Contact Ross Storey - hprm@iinet.net.au
- with any feedback.
About The Author
Ross Storey is an experienced public relations and
marketing consultant who has been obsessed with web marketing, web
design and the internet for more than a decade.
Become A 'Super' Blogger - http://superblogpack.bonza.biz
Blog Biz for Beginners - http://blog.bonza.biz
(Please feel free to use this article, so long as
you keep this resource box intact)
hprm@iinet.net.au
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