One of the main differences between a blog and a
static website is the way people are able to interact with your
content. With a static site it's just people reading words on a page.
When you have a blog they can explore and even comment back! You want
to get that sort of interactive spirit going so you can create a loyal
readership with your blog.
That doesn't mean it's easy! There are literally
millions of blogs out there all vying for the attention of your
audience. It can be even harder to grab people's attention when you're
just getting started. The bad news is that it's going to take some work
and dedication to build up a loyal readership. The good news is that
it's very possible, and even fun, to put these things into place.
Follow these rules and you'll have the kind of repeat visitors and fans
that really make blogging worth your while.
Rule #1: Write Great Content
Let's face it; if your content stinks there is no
way people are going to come back and read again! They'll just click
away, never to return. If you write great content, however, you're sure
to get some fans. Not everyone considers themselves to be a good
writer. That's OK! No one expects you to have perfect grammar and
spelling. It's far more important that you write interesting content
that stands out from the crowd. Give your real thoughts and opinions on
things that matter to the audience.
When you write great content, not only will you
have people who want to visit your blog all the time. They will also
link to you! You know that more linking means higher rankings in
Google. That's definitely a great thing that will expand your
readership base to levels you couldn't even imagine when you got
started.
Rule #2: Leave the Comments Open
It's amazing -- but there are bloggers out there
who close their comments! While it can be a lot of work to try and get
rid of those spam comments, you're also missing out on a big part of
what being a blogger is all about. You need to let the audience write
back and speak their mind too. People don't just want a website they
can read anymore, they want one they can add their "2 cents" to. So,
leave your comments open and listen to them. It doesn't matter if
people always agree with you or not (they won't!), you'll get a much
larger and interested following.
Rule #3: Guest Blog
The chances are good that there are some blogs out
there that are very well-liked by the people in your niche. These blogs
probably get a lot of traffic and a lot of respect. It's time to get
your name and website out there in front of this audience! All you need
to do is write to the owner and say that you'd like to write some guest
posts. They will probably be more than happy to take a break from their
own posting and to give you a link back to your blog. This will not
only give you link juice for the search engines, you'll also win some
of their loyal readers who are interested in what you have to say.
Learning how to create a loyal readership with
your blog is incredibly important if you want your blog to thrive. It's
all about the people, and making sure they are aware of your blog and
love your content.
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