6 Ways
to get your Blog Ranked High on Google
Author:Bob
Sommers
Getting your blog ranked high on Google is a fantastic way to attract
potential clients. Here's how it's done.
1. Select Your Keywords and Keyword Phrases
Choose the keywords and keyword phrases you want your blog post to rank
high for on the Google search engine results page. For example, I want
my blog post to rank high for the term, "blog ranked high on Google."
Currently there are approximately 286,000 pages using this term so I'll
have to do everything in my power to compete with these web pages to
get my blog post on the first page of the Google results page for that
term.
My keyword phrase also includes other keyword phrases like, "ranked
high on Google" with about 310,000 competing pages and "high on Google"
with over 71 million competing pages. Getting to the first page for
these terms would be a bonus.
2. Use Your Keywords in Your Blog Title
Google pays very close attention to the words and phrases you use in
your blog title. Notice how I used the term, "blog ranked high on
Google" in the title of this article. It's important to use your
keyword phrase in your blog title if you want to rank high for that
phrase on the Google results page.
Another reason you want to use your keyword phrase in your blog title
is to give your reader an immediate understanding as to what your blog
post is about. If your blog is listed at the top of the search engine
results page for your keyword phrase but no one reads it, it's of no
value. Use a title that will cause people to click through to your blog
post.
The New York Times creates two different titles for their articles.
They use a catchy, creative or humorous title for their newspaper, and
a keyword specific title for the articles and blogs they post to the
Internet. They do this because people looking for jokes about the
eating habits of nuns generally go to a search engine and type, "jokes
about the eating habits of nuns," not "Nuns, Buns and Puns."
3. Use Your Keywords in Your Blog Text
Notice how the keyword phrase, "blog ranked high on Google," is used
throughout this blog post. Google pays attention to the text on a blog
in order to understand what the blog post is about. Once Google
comprehends the content of the blog post, it will categorize the blog
based on that information. By using your keyword phrase in your text,
both Google and your readers can quickly understand what your blog post
is about, allowing Google to accurately categorize your blog making it
easy for your clients to find.
In the past, search engine consultants encouraged writers to use their
keyword phrase in the first 25 words of their text and again in the
last sentence. Today, the search engines don't seem to pay as much
attention to word placement, but reader's do.
If your article is about your keyword phrase, it's a good idea to use
it in the first and last sentence because it helps your reader quickly
know what your blog post is about. It's also a good idea to use your
keyword phrase in the first sentence because that is the text that is
most likely to show in the description text on the search results page.
4. Link To Your Blog With Keyword Rich Anchor Text
Get as many one-way links leading back to your blog post as possible
from as many quality blogs and websites as you can. Do your best to
insure that the text people click on to get back to your site includes
your keywords and keyword phrases. This is known in Internet marketing
circles as anchor text.
In this example I want the anchor text leading back to my blog post to
have the keyword phrase, "blog ranked high on Google," as the clickable
text. The clickable text is the means by which all of those other web
sites and blogs tell Google what your blog post is about.
Google provides far more weight to the theme of your blog post based on
the quality and size of the sites linking back to your blog than the
text on your blog. For example, if you do a Google search for the term,
"click here," you will be taken to the Adobe Reader download web page.
It's interesting to note the term "click here" doesn't appear anywhere
on that page. The reason the Adobe Reader download page comes up first
for this term is because there are millions of other sites that use the
anchor text, "click here," to direct people to the Adobe Reader
download page.
There are two wonderful ways to get keyword rich anchor text directing
people back to your blog post. The first is to write and submit an
article about your blog post to other web site and blog owners who will
upload your article to their site. In return those web site and blog
owners will provide you with a keyword rich anchor text link from your
article back to your blog. They get great content for their web site
and you get a valuable one-way link back to your blog post.
The second way is to encourage other blog owners to write about your
blog post. In doing so, they are very likely to use your blog title as
the anchor text leading readers back to your post. This is another
reason why it's so important to use your keyword phrase in your blog
title.
5. Ask Your Readers To Digg Your Blog Post
Ask your readers to tell the rest of the world about your blog post by
submitting it to one of the social bookmarking sites. They include
DIGG, Stumble, Blink and many others. If the title of your blog post
includes your keyword phrase, it is likely that this is how your
readers will describe your blog post to the social bookmarking sites.
This helps Google decide where to rank your site on the search results
page.
6. Blog On A Community Site
Recognized Expert, Active Rain, and Christian Blog are all examples of
niche community blog sites. Recognized Expert is a site for marketing
experts, Active Rain is for real estate professionals and the Christian
blog is for, you guessed it, Christians. These niche sites have tons of
traffic along with the undivided attention of Google and the other
search engines.
If you're a marketing expert for example, blogging on a site like
Recognized Expert will push your blog post to the top of the search
results page in a matter of hours. That's a huge reason to blog on a
community site. If you wrote the same content on your own blog, it may
take months to be seen by Google, and you may never get close to the
first page for your keyword phrase.
Google, Yahoo, MSN, AOL and the other search engines explore busy
community sites for new content every few minutes. On the other hand,
they visit newer and smaller sites every few months. If you're serious
about generating business from blogging, consider blogging on a topic
specific community site.
Apply these six steps to every blog post you write, and you will
quickly create a huge following of clients and potential clients. This
is how the pro bloggers get their blogs ranked high on Google.
Article Source: http://www.articlesbase.com/sem-articles/
6-ways-to-get-your-blog-ranked-high-on-google-318513.html
About the Author
Bob Sommers is the host of the
Recognized Expert Marketing
show on Maui. Listen to Bob and other marketing experts talk
about how to position yourself as the expert by getting your blog
rated high on Google and more.
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